Digit Software rebrands as Sutton with AI-native ERP tools
Digit Software has rebranded as Sutton and moved its website to heysutton.com as it expands an AI-native ERP platform for manufacturers and distributors. The company also unveiled Sutton Studio, a tool that lets operators build custom apps on live production data in minutes instead of waiting months for bespoke software.
Why it matters: - Sutton is pitching a different model for operations software: teams can shape their own tools inside an ERP system instead of forcing workflows into fixed software. - The rebrand signals a push to make custom operational tools faster and more accessible for manufacturers and distributors. - The company says the approach can replace spreadsheets and one-off software requests with tools built by operators themselves.
What happened: - Digit Software has become Sutton. - The company moved its website to heysutton.com. - Sutton Studio shipped last month alongside the new brand. - Sutton serves manufacturers and distributors with inventory, production, purchasing, fulfillment and sales in one system.
The details: - Sutton Studio lets an operator type what they want and generate a working tool on live production data in minutes. - The system is designed to understand a workflow and produce a tool to exact specifications. - Customers have used Sutton Studio to build production floor dashboards, delivery boards matched to fulfillment source, supplier scorecards, receiving inspection forms and yield trackers. - Sutton says the tools are built for the specific needs of each operation. - Customers include growing companies and national brands such as Ballast Point and Great American Cookies. - A company that runs inventory and procurement for its 400+ franchise locations uses Sutton. - Andrew Pedersen of Pac Basic said he types out a problem, summarizes what he wants to see and the system creates it in a couple of minutes. - Dan Koukol is co-founder and CEO of Sutton. - Koukol said most operations face a choice between software that changes their workflows or custom software that takes months to build. - Koukol said Sutton built a layer that operators can create and edit themselves using their business data and workflows. - Sutton was founded in 2021 by Dan Koukol, Simon Kronenberg and Alena Dagneau. - The company has raised $6.3 million in funding. - Sutton serves customers across North America and Europe.
Between the lines: - The rebrand ties the company name more closely to the product promise: an AI-native ERP that is meant to be shaped by the operator, not imposed on them. - Sutton is positioning Studio as the bridge between off-the-shelf software and expensive custom development. - Koukol’s background running Prodigy Disc appears to inform the product strategy: build the system he wished he had when managing a manufacturing business.
What's next: - Sutton will likely use the new brand and Studio launch to widen adoption among manufacturers and distributors looking for more flexible operations software. - The company’s next test is whether operators continue replacing manual workflows and bespoke requests with tools they can create inside Sutton themselves. - Sutton says more information is available at heysutton.com.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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