See Circles opens private beta for discovery software

See Circles has opened a private beta in Los Angeles to test software that surfaces a smaller number of relevant, reachable opportunities instead of another feed to browse. The company says the goal is to reduce searching and sifting while making it easier for people to move from discovery to action.

Why it matters: - See Circles is trying to change how people find things in everyday life by doing more of the initial filtering for them. - The company’s bet is that discovery software should surface a few useful options, not overwhelm users with more content to sort through. - If the approach works, the product could make it easier to find nearby people, events, places, offers and experiences that actually fit the moment.

What happened: - See Circles opened a private beta of its software on Sept. 1, 2026, in Los Angeles. - The beta is testing a system designed to bring forward a smaller number of relevant, reachable possibilities. - The company is inviting journalists and selected partners to request a private demonstration and founder briefing during the beta period. - See Circles also shared its announcement on social media through its Instagram account.

The details: - The software is built to sort through people, places, events, communities and opportunities around a user. - Geography is part of the filtering. The product is meant to answer whether something is actually within reach. - Users decide what they want See Circles to know about them. - See Circles is designed to become more useful with context, while still letting users act, ignore, correct or redirect the experience. - Businesses, venues and organizers can participate only when relevance is strong enough to add value rather than just capture attention. - The company says the goal is not to show more. The goal is to make a few worthwhile possibilities easier to see, understand and act on.

Between the lines: - See Circles is positioning itself against traditional feeds and directories, which often assume users already know what they are looking for. - Co-founder Drew Mohar says search works when users already have a clear target, but discovery is different when people do not know what is available nearby. - The product’s framing suggests a broader shift toward software that acts more like a filter or guide than a content stream. - The company is also trying to define success by what happens after the app, not by time spent inside it.

What's next: - The private beta will test whether See Circles can reduce searching and sifting and make the path from discovery to action easier in daily life. - The company will evaluate whether the product produces more experiences, connections and discoveries outside the app. - Journalists and selected partners can request a private demonstration and founder briefing during the beta period.

The bottom line: - See Circles is testing whether discovery software can help people notice more of what is already around them, without making them wade through another feed.