365 Connect CEO spotlights a shift to value-driven PropTech partnerships

365 Connect CEO Kerry W. Kirby has released a new podcast episode on MultifamilyBiz about why multifamily operators are moving from transactional software deals to long-term PropTech partnerships. The discussion frames trust, measurable outcomes and operating-model change as the next competitive edge in a fast-changing industry.

Why it matters: - Multifamily operators are under pressure to improve efficiency and growth while managing a fast-changing technology stack. - The podcast argues that long-term PropTech partnerships can deliver more value than feature-by-feature software buying. - The shift matters because AI is accelerating change across leasing, marketing and resident engagement.

What happened: - 365 Connect announced that CEO Kerry W. Kirby released a new podcast episode titled The Great Vendor Reset: The Rise of Value-Driven PropTech Partnerships Across the Multifamily Industry. - The episode is streaming on MultifamilyBiz and across major podcast platforms worldwide. - The podcast is also available at MultifamilyBiz.com. - The episode focuses on how operators are choosing strategic partnerships that support operational efficiency and sustainable growth. - Kirby said future PropTech leaders will be defined by the partnerships they build, not only by the products they sell.

The details: - Kirby said sustainable success will come from technology partners that combine innovation, transparency and measurable business outcomes. - Kirby said partnership will become the industry’s greatest competitive advantage. - Ernest F. Oriente of PowerHour joined the discussion as a property management expert and author of SmartMatch Alliances. - Oriente and Kirby have co-hosted nearly 200 podcasts. - The pair say their shows have reached millions of listeners worldwide through Spotify, iHeartRadio and Apple Podcasts. - Their combined experience in multifamily housing spans 50 years. - Their programming has received numerous global awards. - Oriente said the episode reflects a shift from buying technology based on features to selecting partners based on long-term business value. - 365 Connect said its platform takes a human-centered approach that blends intelligent automation with digital experiences. - The company said the platform is designed as a unified ecosystem rather than a collection of disconnected point solutions. - 365 Connect said the platform strengthens interactions between operators and renters. - Kirby said the future is about smarter operating models, not just smarter software. - Kirby said organizations that rethink how people, processes and technology work together will lead the industry.

Between the lines: - The episode positions PropTech less as a procurement decision and more as a strategic operating choice. - That framing suggests vendors are being judged on business outcomes, not just product features. - The emphasis on human-centered design signals that automation alone is not enough to win multifamily customers. - The message also reflects a broader industry push to align technology adoption with measurable performance.

What's next: - 365 Connect is continuing to push its AI-driven marketing, leasing and resident engagement platform as multifamily technology evolves. - The company is also using the podcast to shape the conversation around the next generation of innovation in the sector. - Kirby and Oriente are likely to keep using their podcast platform to reach multifamily executives and operators.

The bottom line: - In multifamily PropTech, the selling point is shifting from software features to durable business partnerships.