Crafter Software launches CrafterQ for conversational websites

Crafter Software has launched CrafterQ, a website AI agent platform now generally available that lets businesses turn existing sites into conversational experiences for sales, support, and lead capture. The product targets organizations that want to modernize customer interactions without replacing their current website infrastructure.

Why it matters: - CrafterQ gives organizations a way to add AI-powered conversations to existing websites and e-commerce stores instead of rebuilding their digital stack. - The platform is aimed at customer engagement, online sales, 24/7 support, and self-service. - Crafter Software says the shift reflects changing user expectations as visitors increasingly want natural-language answers instead of menus and search results.

What happened: - Crafter Software announced the general availability of CrafterQ on June 29, 2026. - CrafterQ is an AI agent platform that turns websites into conversational experiences. - The platform is designed to help visitors discover products, understand services, find documentation, and get support directly on a website. - Mike Vertal, co-founder and CEO of CrafterQ, said the web is moving from page-based navigation to conversational outcomes.

The details: - CrafterQ is trained on an organization’s own website, product catalog, documentation, knowledge base, FAQs, and business content. - The platform uses proprietary AI retrieval, contextual memory, and reasoning to interpret intent and generate context-aware responses grounded in organizational content. - Organizations can deploy CrafterQ by entering a website URL or uploading documents. - The platform automatically discovers, indexes, and learns from content. - AI agents can be embedded into existing websites with a single line of JavaScript. - CrafterQ continuously retrains as website content changes. - The platform provides conversation analytics that show what customers ask, where they get stuck, and what information they cannot find. - Enterprise-ready features include white-label branding, customization, REST APIs, integration capabilities, enterprise security, administrative controls, and SOC 2 compliance. - CrafterQ supports websites, PDFs, Microsoft Office documents, FAQs, and text content. - The product is available as public SaaS or private enterprise deployments. - Flexible subscription plans include Solo, Team, Business, and Enterprise editions. - Crafter Software also offers a free plan for organizations evaluating conversational AI on their websites. - More information is available at CrafterQ pricing.

Between the lines: - The company is positioning CrafterQ as an overlay on top of existing sites, which lowers implementation friction compared with a full website replacement. - The analytics layer is meant to do more than power chat. It also surfaces gaps in content, support, and product information. - The launch reflects a broader push by software vendors to turn website traffic into measurable conversational interactions. - Crafter Software is betting that trusted, organization-specific AI will matter more than general-purpose assistants for businesses that need brand consistency and control.

What's next: - Early adopters are already using CrafterQ across retail, manufacturing, restaurants, sports, marketing agencies, and enterprise software. - BuyRailings.com reported an immediate 12 percent increase in online sales after deploying a CrafterQ agent for its railing catalog. - UNI Marketing Agency said the platform contributed to a 35 percent increase in inbound lead inquiries. - Evolve GT uses a tailored AI agent to provide around-the-clock assistance while matching its brand personality. - Crafter Software says organizations can use the platform to improve website content, documentation, products, and the broader customer journey as conversation data accumulates.

The bottom line: - CrafterQ is designed to turn static websites into AI-guided customer experiences without forcing companies to replace their existing infrastructure.