Growtheon takes aim at HighLevel with AI agency platform

By AI, Created 7:51 PM UTC, June 02, 2026, /AGP/ – Growtheon launched an AI-powered growth platform on June 2, 2026, pitching agencies a lower-cost alternative to HighLevel and similar software stacks. The new platform bundles CRM, automation, AI voice, funnels, websites and client management, with pricing starting at $97 a month.

Why it matters: - Growtheon is targeting agencies that want fewer tools, lower software sprawl and more control over client accounts. - The launch lands in a market where all-in-one agency platforms have become core operating systems for CRM, automation, funnel building and white-label services. - Growtheon is betting that transparency and ownership can win users frustrated by platform lock-in and rising subscription costs.

What happened: - Growtheon announced the launch of its AI-powered growth platform on June 2, 2026. - The company positioned the product as a direct alternative to HighLevel, also known as GoHighLevel. - Growtheon founder John M. Deleman said the company was built after his HighLevel account was terminated and client accounts were moved out of his control. - Deleman said the experience convinced him agencies need control, not just software.

The details: - Growtheon says the platform combines CRM, automation, funnels, websites, email and SMS marketing, calendar tools, pipeline management, AI assistants, white-label capabilities, client communication and agency-focused infrastructure. - The platform is designed to help agencies manage leads, automate workflows, build funnels and websites, communicate with clients and scale without stacking multiple subscriptions. - Growtheon says its pricing is flat and transparent. - The company lists a $97 per month plan aimed at agencies that want core tools without escalating costs as they grow. - Growtheon is available at the company’s website. - The company also listed social channels on LinkedIn, Instagram, Facebook, YouTube and X.

Between the lines: - HighLevel helped prove demand for all-in-one agency software, but Growtheon is framing the next battle around ownership and flexibility. - Deleman is using a founder story built on platform risk and lost control to differentiate Growtheon from legacy agency software. - The pitch reflects broader pressure on agencies that rely on software vendors for recurring revenue, client operations and automation.

What’s next: - Growtheon will now compete for agencies comparing platform consolidation against cost, control and white-label needs. - The company is likely to lean on its founder-led narrative as it tries to convert agencies that want an alternative to entrenched incumbents. - The real test will be whether Growtheon can turn its anti-lock-in message into adoption in a crowded market.